Category Archives: social media

How to Leverage Your YELP Love (or Hate)

Posted on August 27, 2013 by

Isn’t it funny how quickly things evolve online?  Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic.  Today’s consumer wants MORE.  They want to relate to the … Continue reading →

Posted in blogger, Glampreneur, influencer, patty rappa, social media, yelp | Leave a comment

Turning Tweets into Cash: The Proven Formula

Posted on August 26, 2013 by

Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading →

Posted in Glampreneur, patty rappa, sales techniques, small business, social media, twitter | Leave a comment

Using Social Media for Tipping off Investors

Posted on April 21, 2012 by

Very excited this week to have opened my new Ameritrade account after a recent business venture that’s paid off nicely. My next GlampreneurGirl move is to start tapping into social media trends by observing not only the market, but the … Continue reading →

Posted in business sophisticate, citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, social media | Leave a comment

The Magic of the Web Whisperer (ie. Internet Marketer)

Posted on April 2, 2012 by

This week’s task in Cultural Internet Marketing Studies: Analyze the inferred relationship between “web characteristic” and “cultural implication”. What examples can you cite that would support the relationship between content and culture presented by the authors? For example, how do … Continue reading →

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Social Media PR and Management Tools – Are they working?

Posted on October 10, 2011 by

A friend of mine is looking to automate her social PR efforts, asked me what I think of Vocus.  Here is what I responded: “From an investor’s point of view they’re doing good:  http://www.crunchbase.com/company/vocusFrom a marketer’s point of view they’re … Continue reading →

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How the Emmys Created Added Entertainment Value Through Video Blogging

Posted on September 18, 2011 by

It’s a reality world out there and shows like the Emmys are no exception.  The viewing audience not only wants to see what’s happening in front of the stage, they want to experience “behind the scenes” too.  This year I … Continue reading →

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Emmys give viewers “LIVE” Backstage webcast access – Video Blogger Style!

Posted on September 18, 2011 by

It’s a social media world out there.  People not only want access, they want to be involved – before – during and after each special moment.  Backstage of this year’s 63rd Primetime Emmy® Awards, is no exception.  This year’s Emmys … Continue reading →

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, glampreneur girl, hollywood, marketing online; web 2.0; business 2.0, social media | Leave a comment