Category Archives: social media

How to Leverage Your YELP Love (or Hate)

Isn’t it funny how quickly things evolve online?  Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic.  Today’s consumer wants MORE.  They want to relate to the … Continue reading

Posted in blogger, Glampreneur, influencer, patty rappa, social media, yelp | Leave a comment

Turning Tweets into Cash: The Proven Formula

Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading

Posted in Glampreneur, patty rappa, sales techniques, small business, social media, twitter | Leave a comment

Using Social Media for Tipping off Investors

Very excited this week to have opened my new Ameritrade account after a recent business venture that’s paid off nicely. My next GlampreneurGirl move is to start tapping into social media trends by observing not only the market, but the … Continue reading

Posted in business sophisticate, citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, social media | Leave a comment

The Magic of the Web Whisperer (ie. Internet Marketer)

This week’s task in Cultural Internet Marketing Studies: Analyze the inferred relationship between “web characteristic” and “cultural implication”. What examples can you cite that would support the relationship between content and culture presented by the authors? For example, how do … Continue reading

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, Internet marketing, social media | Leave a comment

Social Media PR and Management Tools – Are they working?

A friend of mine is looking to automate her social PR efforts, asked me what I think of Vocus.  Here is what I responded: “From an investor’s point of view they’re doing good:  http://www.crunchbase.com/company/vocusFrom a marketer’s point of view they’re … Continue reading

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, PR, social media | Leave a comment

How the Emmys Created Added Entertainment Value Through Video Blogging

It’s a reality world out there and shows like the Emmys are no exception.  The viewing audience not only wants to see what’s happening in front of the stage, they want to experience “behind the scenes” too.  This year I … Continue reading

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, hollywood, social media | Leave a comment

Emmys give viewers “LIVE” Backstage webcast access – Video Blogger Style!

It’s a social media world out there.  People not only want access, they want to be involved – before – during and after each special moment.  Backstage of this year’s 63rd Primetime Emmy® Awards, is no exception.  This year’s Emmys … Continue reading

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, glampreneur girl, hollywood, marketing online; web 2.0; business 2.0, social media | Leave a comment

To PPC or not to PPC? It’s not really a question in my opinion.

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment

Traditional PR in contrast to PR 2.0

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } Public Relations is the active process of maintaining an image by projecting and sustaining the story around … Continue reading

Posted in Business 2.0, Internet marketing, patty rappa, social media | Leave a comment

Skwikee.com invited to 2011 Pipeline Fund Fellowship (PFF) Pitch Summit

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } It’s been a journey of long hours, intense deadlines and incredible sacrifice.  Worth it?  You betcha!  Skwikee.com … Continue reading

Posted in patty rappa, skwikee, social media | Leave a comment