Category Archives: social gaming

Skwikee Case Study: Measuring the power of the game with chocolate

This is an especially fun week, been hustling to get Skwikee.com premier ready.  I lament to report there’s still elements of the game we need to perfect, so we pushed release date out a couple more weeks (after Valentine’s Day).  … Continue reading

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Finding Hero – If there’s no story, it’s just another advertisement

@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } Sitting at Coral Tree in Brentwood trying to come up with the perfect “hero’s journey” for Skwikee tonight.  … Continue reading

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The "Social Queen" Badge Experiment

This is a pivotal week in regards to school and my latest social experiment.  I put out a second casting call in Hollywood, see if I could garner some fun and interesting field correspondents to cover the places and things … Continue reading

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Q: Where’s social media going for advertisers? A: Social Reality Gaming

Working on Skwikee, my social reality game, designed to enhance product integration into a reality based gaming platform.  What can I say?  At the end of the day, I’m a marketing chick.  So, I’m starting with what I know: Women.  … Continue reading

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