Category Archives: School 2.0

To PPC or not to PPC? It’s not really a question in my opinion.

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment

Customer Review Sites: Is it the way of the social commerce future?

This week, in PR 2.0, the professor asked us to give feedback regarding customer review sites and viral their impact on their peers.  I thought about getting into all the physiological aspects of the practice, but then realized, it’s really … Continue reading

Posted in patty rappa, School 2.0, skwikee, social commerce, social gaming | Leave a comment

16 Free Reporting Tools to Measure Your Social Media Success

http://trendistic.com http://tweetmeme.com http://spy.appspot.com http://www.tweeteffect.com http://www.whostalkin.com/ http://tweetstats.com http://www.twitalyzer.com http://www.klout.com http://favstar.fm http://backtweets.com http://backtype.com http://bitly.pro http://twitter.grader.com http://www.google.com/s2/search/social http://www.followfinder.googlelabs.com http://likebutton.me Rock on everybody!  – Patty

Posted in Internet marketing, Related Finds, School 2.0, SMO | Leave a comment

Research for the Skwikee SMO Plan: Competition Wanted

SMO class or Social Media Optimization class has got me all perplexed.  I never professed to be an expert on the subject, just know my way around the tools and a few techniques to get up to 10,000 Twitter or … Continue reading

Posted in blogging, Internet marketing, patty rappa, School 2.0, skwikee, social gaming, video blog | Leave a comment

Digital Coupons Compromising Brand Loyalty?

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } Mobile marketing is hitting its stride this year.  No longer do you have to even print out … Continue reading

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Digital Coupons Compromising Brand Loyalty?

Mobile marketing is hitting its stride this year.  No longer do you have to even print out Groupons, Living Social or Bloomspot deals, just walk up to the counter and show them your voucher on your smart phone.  But what … Continue reading

Posted in Internet marketing, School 2.0 | 1 Comment

Mobile Advertising That Helps Vendors Leverage Themselves at the Point of Purchase Moment

f@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } I believe mobile technology is indeed affecting the way retailers reach their target demographics.  As smart phones … Continue reading

Posted in Business 2.0, Internet marketing, mobile technology, patty rappa, School 2.0 | Leave a comment

Mobile Advertising That Helps Vendors Leverage Themselves at the Point of Purchase Moment

I believe mobile technology is indeed affecting the way retailers reach their target demographics.  As smart phones get more sophisticated, it’s really all about figuring out ways to leverage an app better than the competition.    One way is by engaging … Continue reading

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Mobile Advertising May Soon Be a Thing of the Past

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } As a marketer we preach that interruption marketing is on its way out, yet we’re still plastering … Continue reading

Posted in Internet marketing, mobile technology, patty rappa, School 2.0, social media advertising | Leave a comment

Mobile Advertising May Soon Be a Thing of the Past

I’m feeling all opinionated due to this week’s Mobile Advertising class discussion.   We were asked to evaluate Crisp Wireless, a technology that integrates advertising throughout mobile device apps.  Although the concept lends itself to all the check points: social interaction, … Continue reading

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