Category Archives: PR

Social Media PR and Management Tools – Are they working?

A friend of mine is looking to automate her social PR efforts, asked me what I think of Vocus.  Here is what I responded: “From an investor’s point of view they’re doing good:  http://www.crunchbase.com/company/vocusFrom a marketer’s point of view they’re … Continue reading

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, PR, social media | Leave a comment

Internet Marketing Week 1 – Negative Buzz

Things kicked off as the advisor said they would. Our first round of discussion was based on the results of negative buzz factor. How it affects business today to have so much of their brand exposed and managed by the … Continue reading

Posted in Domino's Pizza employees goofing around, Hewlett Packard is Racist, Internet marketing, negative buzz online, PR, public image, School 2.0, social media optimization | Leave a comment