Category Archives: ppc

Impressions vs. click-throughs – Which matters most?

Posted on August 8, 2011 by pattyrappa

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Posted in Internet marketing, mobile marketing; patty rappa, pay per click, ppc | Leave a comment

To PPC or not to PPC? It’s not really a question in my opinion.

Posted on July 17, 2011 by pattyrappa

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading →

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment