Category Archives: ppc

Impressions vs. click-throughs – Which matters most?

@font-face { font-family: “Cambria”; }@font-face { font-family: “Lucida Grande”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: … Continue reading

Posted in Internet marketing, mobile marketing; patty rappa, pay per click, ppc | Leave a comment

To PPC or not to PPC? It’s not really a question in my opinion.

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment