Category Archives: pay per click

Fail proof banner ads for PPC (Pay-Per-Click) Campaigns

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Impressions vs. click-throughs – Which matters most?

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Free Pay-Per-Click (PPC) Sample: The Budgeting Worksheet

As promised, here is a sample planning worksheet I used this week to test camp a client’s $6700 monthly budget.  These aren’t the final numbers but will give you a good idea of how we go about measuring and estimating … Continue reading

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How to Manage Your Pay-Per-Click (PPC) Ads in 4 STEPS or Less

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Pay-Per-Click (PPC) Analytics – The Formulas

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To PPC or not to PPC? It’s not really a question in my opinion.

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading

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Pay Per Click Analytics – Cheat Sheet

Cost-Per-Visitor (CPV): Your advertising cost divided by the number of visitors to your site (C/V). Revenue-Per-Visitor (RPV): Your revenue divided by the number of visitors to your site (R/V). Margin per Visitor (MPV): This is calculated by subtracting CPV from … Continue reading

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