Category Archives: pay per click

Fail proof banner ads for PPC (Pay-Per-Click) Campaigns

Posted on August 13, 2011 by

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Impressions vs. click-throughs – Which matters most?

Posted on August 8, 2011 by

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Free Pay-Per-Click (PPC) Sample: The Budgeting Worksheet

Posted on August 3, 2011 by

As promised, here is a sample planning worksheet I used this week to test camp a client’s $6700 monthly budget.  These aren’t the final numbers but will give you a good idea of how we go about measuring and estimating … Continue reading →

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How to Manage Your Pay-Per-Click (PPC) Ads in 4 STEPS or Less

Posted on July 30, 2011 by

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Pay-Per-Click (PPC) Analytics – The Formulas

Posted on July 28, 2011 by

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To PPC or not to PPC? It’s not really a question in my opinion.

Posted on July 17, 2011 by

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading →

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment

Pay Per Click Analytics – Cheat Sheet

Posted on July 16, 2011 by

Cost-Per-Visitor (CPV): Your advertising cost divided by the number of visitors to your site (C/V). Revenue-Per-Visitor (RPV): Your revenue divided by the number of visitors to your site (R/V). Margin per Visitor (MPV): This is calculated by subtracting CPV from … Continue reading →

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