Category Archives: pay per click

Fail proof banner ads for PPC (Pay-Per-Click) Campaigns

Posted on August 13, 2011 by pattyrappa

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Impressions vs. click-throughs – Which matters most?

Posted on August 8, 2011 by pattyrappa

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Free Pay-Per-Click (PPC) Sample: The Budgeting Worksheet

Posted on August 3, 2011 by pattyrappa

As promised, here is a sample planning worksheet I used this week to test camp a client’s $6700 monthly budget. These aren’t the final numbers but will give you a good idea of how we go about measuring and estimating … Continue reading →

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How to Manage Your Pay-Per-Click (PPC) Ads in 4 STEPS or Less

Posted on July 30, 2011 by pattyrappa

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Pay-Per-Click (PPC) Analytics – The Formulas

Posted on July 28, 2011 by pattyrappa

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Pay Per Click Analytics – Cheat Sheet

Posted on July 16, 2011 by pattyrappa

Cost-Per-Visitor (CPV): Your advertising cost divided by the number of visitors to your site (C/V). Revenue-Per-Visitor (RPV): Your revenue divided by the number of visitors to your site (R/V). Margin per Visitor (MPV): This is calculated by subtracting CPV from … Continue reading →