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Category Archives: patty rappa
How to Leverage Your YELP Love (or Hate)
Isn’t it funny how quickly things evolve online? Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic. Today’s consumer wants MORE. They want to relate to the … Continue reading
Posted in blogger, Glampreneur, influencer, patty rappa, social media, yelp
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Turning Tweets into Cash: The Proven Formula
Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort. This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading
How to Let Color Infuse Confidence
Today was very much supposed to become another reason to drink. First thing on the agenda was a long settlement meeting between some partners, investors and attorneys. My plan was to dress in cheerful hues to remind myself of the … Continue reading
Posted in business attire, fashion, Glampreneur, patty rappa, summer, vannabella
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How to Get "Shark Tank" Ready
Infographic by InvestorPitches.comin Women 2.0 Did you know there is a sea full of investors out there hunting for their cash worthy projects? Finding them is not hard. In fact having your stuff in order is really the only hard … Continue reading
How to Up-Sell Fitness Clients Using Groupon or Living Social Vouchers
I’ve recently had the pleasure of coaching team of personal trainers who are about to launch a Living Social campaign for their very own unique one-hour training system. The most common question I received was “how do we tell all … Continue reading
Posted in coupon, discounts, Fitness, groupon, Living Social, patty rappa, sales, sales techniques, sales training
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Why Groupon Inspired Email Marketing Makes the Phone Ring Instantly
There’s a lot of chatter out there about the need to get back to “high touch, high trust” selling when it comes down to retaining customers for our small businesses. And for the record, I’m all about the relationship based … Continue reading
Posted in email marketing, groupon, marketing, patty rappa, sales training
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The Groupon Instant Up-Sale by Voucher Number Technique
Most small business merchants simply accept the voucher number, plug it into the Groupon merchant center and “hope” this new client will buy more simply because they enjoyed their experience. The problem is there is no urgency or immediate reason for … Continue reading
Posted in groupon, marketing, patty rappa, sales training, small business
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Massage Lotion Body Shots – JUST What I Needed this Holiday!
With like six thousand massage parlors surrounding our spas, I thought we needed to offer our clients a little something extra this holiday season. Thought to myself, “how would I want the experience to be unique?” That’s when I posed … Continue reading
Posted in day spa, kalologie, med spa, patty rappa, spa, thousand oaks, ventura spa
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Instant Calm
I’m a HUGE believer of centering yourself, especially when all is unraveling around you. May seem silly, but such an incredible (simple) tool to use….not to mention it’s glittery. The Calming Jar Shake it with everything you’ve got! Then intensely … Continue reading
A Capital Gain Tax Increase is on the Horizon
by: Monty W. Walker During President Obama’s State of the Union address on January 24, 2012, he asserted that taxpayers making more than $1 million should pay not less than 30 percent in federal taxes. This is a clear indicator … Continue reading
Posted in Business 2.0, business brokering, patty rappa
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