Category Archives: patty rappa
How to Leverage Your YELP Love (or Hate)
Isn’t it funny how quickly things evolve online? Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic. Today’s consumer wants MORE. They want to relate to the … Continue reading
Turning Tweets into Cash: The Proven Formula
Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort. This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading
How to Let Color Infuse Confidence
Today was very much supposed to become another reason to drink. First thing on the agenda was a long settlement meeting between some partners, investors and attorneys. My plan was to dress in cheerful hues to remind myself of the … Continue reading
How to Get "Shark Tank" Ready
Infographic by InvestorPitches.comin Women 2.0 Did you know there is a sea full of investors out there hunting for their cash worthy projects? Finding them is not hard. In fact having your stuff in order is really the only hard … Continue reading
How to Up-Sell Fitness Clients Using Groupon or Living Social Vouchers
I’ve recently had the pleasure of coaching team of personal trainers who are about to launch a Living Social campaign for their very own unique one-hour training system. The most common question I received was “how do we tell all … Continue reading
Why Groupon Inspired Email Marketing Makes the Phone Ring Instantly
There’s a lot of chatter out there about the need to get back to “high touch, high trust” selling when it comes down to retaining customers for our small businesses. And for the record, I’m all about the relationship based … Continue reading
The Groupon Instant Up-Sale by Voucher Number Technique
Most small business merchants simply accept the voucher number, plug it into the Groupon merchant center and “hope” this new client will buy more simply because they enjoyed their experience. The problem is there is no urgency or immediate reason for … Continue reading
