Category Archives: patty rappa

How to Leverage Your YELP Love (or Hate)

Posted on August 27, 2013 by

Isn’t it funny how quickly things evolve online?  Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic.  Today’s consumer wants MORE.  They want to relate to the … Continue reading →

Posted in blogger, Glampreneur, influencer, patty rappa, social media, yelp | Leave a comment

Turning Tweets into Cash: The Proven Formula

Posted on August 26, 2013 by

Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading →

Posted in Glampreneur, patty rappa, sales techniques, small business, social media, twitter | Leave a comment

How to Let Color Infuse Confidence

Posted on August 22, 2013 by

Today was very much supposed to become another reason to drink.  First thing on the agenda was a long settlement meeting between some partners,  investors and attorneys.  My plan was to dress in cheerful hues to remind myself of the … Continue reading →

Posted in business attire, fashion, Glampreneur, patty rappa, summer, vannabella | Leave a comment

How to Get "Shark Tank" Ready

Posted on August 20, 2013 by

Infographic by InvestorPitches.comin Women 2.0 Did you know there is a sea full of investors out there hunting for their cash worthy projects?  Finding them is not hard.  In fact having your stuff in order is really the only hard … Continue reading →

Posted in funding, investor relations, patty rappa, pitching investors, shark tank, small business | Leave a comment

How to Up-Sell Fitness Clients Using Groupon or Living Social Vouchers

Posted on August 19, 2013 by

I’ve recently had the pleasure of coaching team of personal trainers who are about to launch a Living Social campaign for their very own unique one-hour training system.   The most common question I received was “how do we tell all … Continue reading →

Posted in coupon, discounts, Fitness, groupon, Living Social, patty rappa, sales, sales techniques, sales training | Leave a comment

Why Groupon Inspired Email Marketing Makes the Phone Ring Instantly

Posted on August 13, 2013 by

There’s a lot of chatter out there about the need to get back to “high touch, high trust” selling when it comes down to retaining customers for our small businesses.  And for the record, I’m all about the relationship based … Continue reading →

Posted in email marketing, groupon, marketing, patty rappa, sales training | Leave a comment

The Groupon Instant Up-Sale by Voucher Number Technique

Posted on August 12, 2013 by

Most small business merchants simply accept the voucher number, plug it into the Groupon merchant center and “hope” this new client will buy more simply because they enjoyed their experience.   The problem is there is no urgency or immediate reason for … Continue reading →

Posted in groupon, marketing, patty rappa, sales training, small business | Leave a comment