Category Archives: marketing

How to Sell Your Intellectual Property for REAL Money

In a world full of free e-book downloads, free podcast subscriptions and data noise, most subject experts or authors don’t know where to go next with their respective intellectual property.  I’ve had so many clients over the years, who have … Continue reading

Posted in Business 2.0, email marketing, entrepreneurship, Glampreneur, Internet marketing, internet marketing strategy, marketing | Tagged , , , , , , , | 1 Comment

Why Groupon Inspired Email Marketing Makes the Phone Ring Instantly

There’s a lot of chatter out there about the need to get back to “high touch, high trust” selling when it comes down to retaining customers for our small businesses.  And for the record, I’m all about the relationship based … Continue reading

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The Groupon Instant Up-Sale by Voucher Number Technique

Most small business merchants simply accept the voucher number, plug it into the Groupon merchant center and “hope” this new client will buy more simply because they enjoyed their experience.   The problem is there is no urgency or immediate reason for … Continue reading

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GROUPON and Living Social Sales-Boosting Secrets You Should Know

Small business owners and service professionals know that selling to their audience hasn’t gotten any easier in these economic times.   Many have depended on the daily deals or GROUPON and Living Socialcampaigns to get them by, but find themselves even … Continue reading

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How to Maintain Business Leverage, No Matter What the Economy Does

Do you have a plan?  The economy can be a major game changer for anyone in business, but if you know your numbers, your market and how you plan to connect with that market, YOU hold the power. NEW book … Continue reading

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Marketing Event Strategy Using Lemons?

This year’s Taste LA food and wine festival was nothing less than fabulous; but it was the nifty little promotional strategy Target created that scored HUGE with the crowd.  The amazing part?  They did it by using only lemons, a … Continue reading

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How Passion = Profits

God I love this town…where perception becomes reality.  It’s no different in the business world.  You get excited about what you do, it becomes infectious. That infectious attitude then spawns viral activity and great online PR.   Here’s a quick … Continue reading

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