Category Archives: marketing online; web 2.0; business 2.0

Emmys give viewers “LIVE” Backstage webcast access – Video Blogger Style!

Posted on September 18, 2011 by pattyrappa

It’s a social media world out there.  People not only want access, they want to be involved – before – during and after each special moment.  Backstage of this year’s 63rd Primetime Emmy® Awards, is no exception.  This year’s Emmys … Continue reading →

Posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, glampreneur girl, hollywood, marketing online; web 2.0; business 2.0, social media | Leave a comment

To PPC or not to PPC? It’s not really a question in my opinion.

Posted on July 17, 2011 by pattyrappa

This week’s Internet Marketing MBA course on PPC (pay per click) campaigns had us discussing the 13 myths of the practice based on this article.  I was having drinks with one of my girlfriends this week and she brought up … Continue reading →

Posted in Internet marketing, marketing online; web 2.0; business 2.0, patty rappa, pay per click, ppc, School 2.0, social media | Leave a comment

Point of Purchase Mobile Coupon Campaigns Getting More Sophisticated

Posted on April 4, 2011 by pattyrappa

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } I was asked to evaluate a JC Penny’s mobile coupon pilot program this week for my Mobile … Continue reading →

Posted in Internet marketing, marketing online; web 2.0; business 2.0, mobile technology, patty rappa | Leave a comment

Does your corporate site offer social significance?

Posted on July 18, 2010 by pattyrappa

The public display of affection is not something we all appreciate. It is however, the “public display of connection” that drives us to our social network sites. Yep. Simple concept. We’re all a little guilty of it. We collect friends, … Continue reading →

Posted in Internet marketing, marketing online; web 2.0; business 2.0, School 2.0 | Leave a comment

ROI Metric for Online Video

Posted on July 18, 2010 by pattyrappa

By now everyone in the marketing world knows if we’re not telling your clients about the power of online video, we need to find another job. I mean think about it, can we not get enough of the Old Spice … Continue reading →

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Scared of employees blogging? 4 Steps to doing it right:

Posted on July 10, 2010 by pattyrappa

It’s no secret employees are sharing the “behind the scenes” with the world. Whether they’re doing it in secret or as a company approved effort, the corporate world is generally a bit unnerved by the whole idea. Some are still … Continue reading →

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Fear Not – BLOG!

Posted on July 8, 2010 by pattyrappa

Many times I meet a Boomer that wants to be a Millennial Boomer but feels they have nothing to contribute, or that no one will really pay attention their stuff. Not true. Fact of the matter is that it’s a … Continue reading →

Posted in blogging, marketing online; web 2.0; business 2.0, Related Finds | Leave a comment

An App for Everything and Anything

Posted on July 8, 2010 by pattyrappa

The more Millennial Boomers I meet the more finds they share. Needless to say, web apps are king for a Millennial Boomer lifestyle. Here’s a great site with every kind of web app one will ever need to conquer the … Continue reading →

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3 EZ Steps to get ready for the Google TV/Internet Marriage

Posted on May 22, 2010 by pattyrappa

Have you ever been so passionate about sharing something that you go out, tell a room full of people and the only response you get back is the sound of crickets?  Okay, well then you know how I felt about … Continue reading →

Posted in boomer entrepreneuar, boomer executives, marketing online; web 2.0; business 2.0, Millennial Boomer, patty rappa, School 2.0, web tv; google internet TV | Leave a comment