Category Archives: internet marketing strategy

How to Sell Your Intellectual Property for REAL Money

In a world full of free e-book downloads, free podcast subscriptions and data noise, most subject experts or authors don’t know where to go next with their respective intellectual property.  I’ve had so many clients over the years, who have … Continue reading

Posted in Business 2.0, email marketing, entrepreneurship, Glampreneur, Internet marketing, internet marketing strategy, marketing | Tagged , , , , , , , | 1 Comment

Getting Your Brand into the Hands of the Famous

Beyond excited to be working with this amazing Glampreneur, West Hollywood’s own Vanity Girl Maxine Tatlonghari.  She’s not only launching her own signature “How To” complete learning center this fall, she’s sharing free goodies all along the way.  Here’s one … Continue reading

Posted in business blog, celebrity endorsements, entrepreneurship, hollywood branding secrets, internet marketing strategy, maxine tatlonghari, vanity girl hollywood | Leave a comment

Pay-Per-Click (PPC) Analytics – The Formulas

@font-face { font-family: “Cambria”; }@font-face { font-family: “Hoefler Text”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; }ol { margin-bottom: 0in; }ul { margin-bottom: 0in; } Here is a list … Continue reading

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Effective Pay Per Click Campaigns – A reference list

“Learn from the mistakes of others and hope not to make them yourself,” I always say.   Here’s a list of excellent resources on pay-per-click campaignage…enjoy. 1.  Paid Search Ad Copy: Five Things Newbies Don’t Know shar.es/HzeEl 2.  How to Write … Continue reading

Posted in entrepreneurship, Internet marketing, internet marketing strategy, patty rappa, small business | 2 Comments

Pay Per Click Analytics – Cheat Sheet

Cost-Per-Visitor (CPV): Your advertising cost divided by the number of visitors to your site (C/V). Revenue-Per-Visitor (RPV): Your revenue divided by the number of visitors to your site (R/V). Margin per Visitor (MPV): This is calculated by subtracting CPV from … Continue reading

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Internet Marketing Week 3 – A Strategic vs. Tactical Approach – Class Discussion

Wow, what a great discussion topic. This is definitely one that shows up in my life often. So many times the two are interchanged. I find that people very much only look at marketing as a tactical check list of … Continue reading

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