Category Archives: I.D.E.A.S.

Can chocolate designer shoes spawn viral social gaming activity?

@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } The objective this week is to see if we can garner viral activity via the social gaming sessions.  … Continue reading

Posted in beverly hills, chocolate, I.D.E.A.S., louboutins, patty rappa, skwikee, social gaming, social media advertising | Leave a comment

Skwikee Case Study: Measuring the power of the game with chocolate

This is an especially fun week, been hustling to get Skwikee.com premier ready.  I lament to report there’s still elements of the game we need to perfect, so we pushed release date out a couple more weeks (after Valentine’s Day).  … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | Leave a comment

Finding Hero – If there’s no story, it’s just another advertisement

@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } Sitting at Coral Tree in Brentwood trying to come up with the perfect “hero’s journey” for Skwikee tonight.  … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | 1 Comment

The "Social Queen" Badge Experiment

This is a pivotal week in regards to school and my latest social experiment.  I put out a second casting call in Hollywood, see if I could garner some fun and interesting field correspondents to cover the places and things … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | Leave a comment

Skwikee.com Converts Citizen Journalists into Citizen Game Developers

w@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } About this time last year YouTube opened up a channel for Citizen Journalists to fill the news gap … Continue reading

Posted in citizen journalist; crowdsourced content; patty rappa, I.D.E.A.S. | Leave a comment

KISS Principle: "Keep It Simple and Sexy"

Working like a mad woman on the new Skwikee gaming interface.  So many ways to build a website, tools to add, buttons to push, every effing widget one could ever imagine.  I decided to take a step back and look … Continue reading

Posted in I.D.E.A.S., patty rappa, social media, web design | Leave a comment

Can the Skwikee gaming platform be used for other industries/locations?

In response to flurry of emails from last two days, the answer is:  Yes.  It is a platform that allows an organization to turn their marketing/educational/training “video” based message into an interactive game.  The technology behind it is called ANGELO … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social media advertising | 1 Comment