Category Archives: I.D.E.A.S.

Can chocolate designer shoes spawn viral social gaming activity?

@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } The objective this week is to see if we can garner viral activity via the social gaming sessions.  … Continue reading

Posted in beverly hills, chocolate, I.D.E.A.S., louboutins, patty rappa, skwikee, social gaming, social media advertising | Leave a comment

Skwikee Case Study: Measuring the power of the game with chocolate

This is an especially fun week, been hustling to get Skwikee.com premier ready.  I lament to report there’s still elements of the game we need to perfect, so we pushed release date out a couple more weeks (after Valentine’s Day).  … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | Leave a comment

Finding Hero – If there’s no story, it’s just another advertisement

@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } Sitting at Coral Tree in Brentwood trying to come up with the perfect “hero’s journey” for Skwikee tonight.  … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | 1 Comment

The "Social Queen" Badge Experiment

This is a pivotal week in regards to school and my latest social experiment.  I put out a second casting call in Hollywood, see if I could garner some fun and interesting field correspondents to cover the places and things … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social gaming, social media | Leave a comment

Skwikee.com Converts Citizen Journalists into Citizen Game Developers

w@font-face { font-family: “Cambria”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; } About this time last year YouTube opened up a channel for Citizen Journalists to fill the news gap … Continue reading

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KISS Principle: "Keep It Simple and Sexy"

Working like a mad woman on the new Skwikee gaming interface.  So many ways to build a website, tools to add, buttons to push, every effing widget one could ever imagine.  I decided to take a step back and look … Continue reading

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Can the Skwikee gaming platform be used for other industries/locations?

In response to flurry of emails from last two days, the answer is:  Yes.  It is a platform that allows an organization to turn their marketing/educational/training “video” based message into an interactive game.  The technology behind it is called ANGELO … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social media advertising | 1 Comment

Q: Where’s social media going for advertisers? A: Social Reality Gaming

Working on Skwikee, my social reality game, designed to enhance product integration into a reality based gaming platform.  What can I say?  At the end of the day, I’m a marketing chick.  So, I’m starting with what I know: Women.  … Continue reading

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Business: So you have social network friends and followers, now what?

It’s no secret the social networking frenzy is touching every industry on the planet.  Companies are striving to get their social pages up and networks built.  Books, conversations and blogs all showcasing how to master the art of getting noticed. … Continue reading

Posted in I.D.E.A.S., patty rappa, skwikee, social media, social networking | Leave a comment

5 Crazy-Simple Steps to Conquering Social Networking

It’s AMAZING to me how many professionals, in marketing positions and C-Level management are still trying to figure it all out.  Amazing.  I mean literally, I’m having the same level of clueless conversation with the heads of Fortune 500 companies … Continue reading

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