Category Archives: entrepreneurship

How to Sell Your Intellectual Property for REAL Money

In a world full of free e-book downloads, free podcast subscriptions and data noise, most subject experts or authors don’t know where to go next with their respective intellectual property.  I’ve had so many clients over the years, who have … Continue reading

Posted in Business 2.0, email marketing, entrepreneurship, Glampreneur, Internet marketing, internet marketing strategy, marketing | Tagged , , , , , , , | 1 Comment

Getting Your Brand into the Hands of the Famous

Beyond excited to be working with this amazing Glampreneur, West Hollywood’s own Vanity Girl Maxine Tatlonghari.  She’s not only launching her own signature “How To” complete learning center this fall, she’s sharing free goodies all along the way.  Here’s one … Continue reading

Posted in business blog, celebrity endorsements, entrepreneurship, hollywood branding secrets, internet marketing strategy, maxine tatlonghari, vanity girl hollywood | Leave a comment

3 EZ Steps to Figure Out Your Business’s Value

As a Business Broker, I’d hear this question all the time: “How would I know what my business is worth if I wanted to sell it?”  Many times, getting an idea of what this figure is, will help a seller … Continue reading

Posted in business brokering, entrepreneurship, marketing, patty rappa, small business | Leave a comment

Effective Pay Per Click Campaigns – A reference list

“Learn from the mistakes of others and hope not to make them yourself,” I always say.   Here’s a list of excellent resources on pay-per-click campaignage…enjoy. 1.  Paid Search Ad Copy: Five Things Newbies Don’t Know 2.  How to Write … Continue reading

Posted in entrepreneurship, Internet marketing, internet marketing strategy, patty rappa, small business | 2 Comments

How to talk to little girls – a business girl’s perspective

Oh gosh, this one’s tough.  Friend of mine posted this article from the Huffington Post on Facebook today…inspired me to yammer.  The article is all about talking to little girls less about their outer beauty, more about their inner beauty.  … Continue reading

Posted in business sophisticate, entrepreneurship, patty rappa | Leave a comment