Author Archives: pattyrappa

Black Friday Groupon Marketing: How to Rock it This Year

So you ran a Groupon or Living Social campaign and now you’re ready to gear up for some serious holiday marketing.  Nice! The key to succeeding this holiday season is to stay visible with customers all throughout November.  This leads … Continue reading

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How to Become an Instant Tech Entrepreneur

I live and work in what is called the new “Silicon Beach” area.  Like silicon valley, there is a culture of local techie entrepreneurs who get together to incubate ideas, share funding resources, etc.  Like these peers,  I’ve built and … Continue reading

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Working and Playing In Beverly Hills Spells Success When There is True Purpose

Spent this AM reflecting and organizing my work week.  To some it may seem like another day in paradise, but to me it’s just another week of tasks, expectations and (hopefully) results.  As I wrote feverishly in my day planner … Continue reading

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Marketing on Groupon & Living Social: How to Make Your Offer Rock

Let’s face it, it’s a super duper Groupon-licous world out there…yes?  If you’re a small business owner anywhere in the US (probably on the planet), you’ve heard about the daily deal revolution.  Making daily deals pay handsomely…um well that’s a … Continue reading

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How to Get Investor Action (and Money) FAST!

Ever wonder how to grab the attention of capital venture people?  How about understand how they think, what motivates them to act and most important, what makes them give you the amount you really want?  They used to scare me … Continue reading

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3 Ways to Get Your LinkedIn “Skills and Endorsements” to Work for You

Isn’t it a fun and interactive world we live in?!  I just love popping into places like Linked In and seeing all my peeps offering up quickie testimonials about my skills and expertise. Got me to wondering:  “What can I … Continue reading

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How to Sell Your Intellectual Property for REAL Money

In a world full of free e-book downloads, free podcast subscriptions and data noise, most subject experts or authors don’t know where to go next with their respective intellectual property.  I’ve had so many clients over the years, who have … Continue reading

Posted in Business 2.0, email marketing, entrepreneurship, Glampreneur, Internet marketing, internet marketing strategy, marketing | Tagged , , , , , , , | 1 Comment

Getting Your Brand into the Hands of the Famous

Beyond excited to be working with this amazing Glampreneur, West Hollywood’s own Vanity Girl Maxine Tatlonghari.  She’s not only launching her own signature “How To” complete learning center this fall, she’s sharing free goodies all along the way.  Here’s one … Continue reading

Posted in business blog, celebrity endorsements, entrepreneurship, hollywood branding secrets, internet marketing strategy, maxine tatlonghari, vanity girl hollywood | Leave a comment

How to Leverage Your YELP Love (or Hate)

Isn’t it funny how quickly things evolve online?  Yesterday it was all about getting bloggers, celebs and such to just talk about our brands in hopes of getting follower traffic.  Today’s consumer wants MORE.  They want to relate to the … Continue reading

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Turning Tweets into Cash: The Proven Formula

Everyone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are breaking it all down and you’ll be amazed at the kind of money … Continue reading

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