Author Archives: pattyrappa

You Only Get 24 Hours Babe

After owning and selling my tech company in my twenties, then buying and operating an ad agency in my thirties, it dawned on me that I wasn’t happy.  Always chasing my the next campaign and the next account.  I was … Continue reading

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Taking Back Your Peace

Some days it’s hard to not wake up feeling overwhelmed and on edge.  It’s hard to get centered, look ahead to the day with an optimistic attitude and feel the spirit of possibility.  The voice inside tells us to “push … Continue reading

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Doubling Your Productivity in Half the Time

So you like to file but someone somewhere told you, “it’s a waste of your entrepreneurial mind to do your own filing…” I’m here to tell you not so! Sometimes, getting the simple tasks done make all the world of … Continue reading

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Manifesting + Action Planning = Results

Every morning it’s my ritual to extend gratitude for the things I have and spend time manifesting the things I want/need. For the last 6 or so years, this formula has never failed me; but it’s taken me an enormous … Continue reading

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60+ is the new 20?

Not only celebrating women over 60, they’re making them the “face” of their brands. Can we just adore this milestone for a moment? Marc Jacobs featuring Jessica Lange Full Article NARS Cosmetics features 68 Yr. old Charlotte Rampling Full Article

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How and Why Pitching Your Reality Show is Great for Personal Branding ;-)

It’s not about the perfect presentation or about impressing scary execs in towering LA buildings. Listen live as I decompress my notes from panel consisting of a major studio exec, reality show agent and pro-industry writer, as they spell out … Continue reading

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Showcasing Holiday Specials with Flair

This year we wanted to zest up our holiday specials a bit.  In the spirit of two types of layouts that were super hot during 2013, we thought it would be fun to showcase the specials in this light. Part … Continue reading

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Killer Black Friday Money Maker Email Strategy

Planning, designing and sending out our Black Friday emails this year has been more fun than norm.  Partially because this year we decided to do something a little different and it’s lit the registers on fire – two days before … Continue reading

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My First IPL at Kalologie 360 Spa in Brentwood

Originally posted on LaLaScoop:
My mom thought I was crazy when I called her on my way home with an ice pack on my burning chest wedged between my bra and sweater to cool off what felt like the worst…

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An Opportunity to Participate in a Little Hollywood Magic

Los Angeles has a history of movie stars, glitz and glam; however, there’s a new kind of leading scarlet that’s gracing the VIP scene by the power of her iPad.  She’s the Glampreneur of what’s now called “Silicon Beach”, a … Continue reading

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