Website Analytics 2.0 – It’s All About Sophisticated Storytelling NOT Numbers

This month’s Analytics 2.o class is shaking up everything we thought was fact when it came down to reporting web stats.  So you’ve got data…and?  The new generation of reporting is to use collected data, translate it into real brand storytelling objectives.  Here’s a quick little tutorial:

Where we were and where we are going:

The pitfalls of hit counting and turning data into information

View this entire Google Analytics course and more in the lynda.com Online Training Library®.
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