2. Next, is the magical part. What if while you’re watching Kim getting ready at her vanity you could click on the stuff she’s using and order or it right there online? Possible? Yes. The LookStore is already paving the way for celeb endorsed point of purchase ordering. Only part missing is embedded links from a TV show to the store, and PRESTO! You’re now a part of the retail story. That technology is currently in the works BTW.
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