Social Media PR and Management Tools – Are they working?

A friend of mine is looking to automate her social PR efforts, asked me what I think of Vocus.  Here is what I responded:

“From an investor’s point of view they’re doing good: 
http://www.crunchbase.com/company/vocus
From a marketer’s point of view they’re growing too fast and losing sight of what it’s really about – relationship building:  
You be the judge.
This entry was posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, PR, social media. Bookmark the permalink.

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