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“Consumers will finally get to experience UltraViolet, the personal digital library technology that delivers wherever, whenever access to content from any Internet-enabled device. Warner Bros. will release the inaugural titles – Horrible Bosses and Green Lantern – equipped with UltraViolet rights into the U.S. marketplace. Neustar Media, a member of The Digital Entertainment Content Ecosystem (DECE) cross-industry consortium developing and operating UltraViolet, developed the innovative technology powering the service. Called Coordinator, Neustar’s technology is bringing the cloud into the home through UltraViolet and helps to create a seamless and rewarding consumer experience. UltraViolet is helping to solve for a deeply fragmented media market where consumers are demanding access to data, applications and entertainment on all their devices, including smartphones, laptops and tablets, and in the process opening up new revenue streams for the home entertainment industry. UltraViolet, the cloud-based digital locker enables consumers to watch, share and enjoy entertainment with freedom and flexibility.”
-Janet Parker, Access Communications