Marketing Event Strategy Using Lemons?

This year’s Taste LA food and wine festival was nothing less than fabulous; but it was the nifty little promotional strategy Target created that scored HUGE with the crowd.  The amazing part?  They did it by using only lemons, a mason jar and a lemonade stand. 

This entry was posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, hollywood, marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s