Marketing Event Strategy Using Lemons?

This year’s Taste LA food and wine festival was nothing less than fabulous; but it was the nifty little promotional strategy Target created that scored HUGE with the crowd.  The amazing part?  They did it by using only lemons, a mason jar and a lemonade stand. 

This entry was posted in citizen journalist; crowdsourced content; citizen journalist; crowdsourced content; patty rappa, hollywood, marketing. Bookmark the permalink.

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