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Pay-per-click banner ad campaigns are one of the most effective ways to get fast, targeted traffic zooming straight from Facebook to your website. It’s crazy how effective they are. So how do you get it right? Here are some important points to remember:
Get Real
Would you walk up to a stranger and ask them to marry you? Flirt with your prospects on your banner ad…don’t ask for a buying decision. Give them a reason to click-thru to find out more.
Be Simple…Yet Current
Lots of options out there about visual design, font selections and color palettes to think about. That’s all well and good, but trends change regularly. Here’s four steadfasts you can always count on:
1.) Keep the offer simple. The less they have to think, the better.
2.) Keep the design simple – less is more.
3.) Be relevant. In other words, think about what’s hot out there, then use images that relate to it AND your product or service at the same time.
4.) Make sure you can answer the question: What’s in it for me?
4.) Make sure you can answer the question: What’s in it for me?
Play Around with Ideas Before Hiring a Professional
Fun Banner Creation Site (and it’s Free)
