How to Manage Your Pay-Per-Click (PPC) Ads in 4 STEPS or Less

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Don’t get discouraged.  It’s really all about organizing yourself and remembering that the less key words you pick to work with, the more success and ease you’ll have.
1.    Pick Your HIGHLY Targeted Keywords – Only 12-15 (seriously)
2.    Track your CPC (Cost-per-conversion) – Not just your cost-per-click
3.    Bid Seperately for Your Content Network Ads – an area where micro-managment works!
4.    Aaaand REPEAT! (a lot)
This entry was posted in Business 2.0, Internet marketing, patty rappa, pay per click. Bookmark the permalink.

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