Pay Per Click Analytics – Cheat Sheet

  • Cost-Per-Visitor (CPV): Your advertising cost divided by the number of visitors to your site (C/V).
  • Revenue-Per-Visitor (RPV): Your revenue divided by the number of visitors to your site (R/V).
  • Margin per Visitor (MPV): This is calculated by subtracting CPV from RPV (RPV – CPV = MPV).
  • Advertising-to-Revenue Ratio (ROAS): This ratio is calculated by dividing CPV by RPV. 
  • Exposures (E): Number of people who see your ad message and brand.
  • Click-Thrus (CT): Number of people who click on an ad link and go to the landing page.
  • Click-Thru Rate (CTR): The percentage of Exposures that click on an ad link. 
  • Branding/View-Thru Rate (BVT): The Percentage of exposures that go directly to a site or search for the site brand without clicking on the ad link. 
  • Cost-Per-Click (CPC): Average cost for every paid visitor to site through ad link.
  • Cost-Per-Conversion (CPC): Average cost of each conversion (Ad Spend / Coversions)

Courtesy of Full Sail University

This entry was posted in Internet marketing, internet marketing strategy, patty rappa, pay per click. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s