I’m feeling all opinionated due to this week’s Mobile Advertising class discussion. We were asked to evaluate Crisp Wireless, a technology that integrates advertising throughout mobile device apps. Although the concept lends itself to all the check points: social interaction, optional viewing permissions, etc. I’m not convinced marketing magic is going to happen at the app level for long. In other words, I think this form of advertising is temporary at best.
I think we need to be looking beyond the novelty of the mobile app, back to the actual web, where it all began. Google’s ability to optimize for mobile devices is a perfect example. The thought pattern to modify websites to cater to the mobile device is ideal. As a marketer, I look at this landscape and think if ways to integrate more of my client’s brand story into the relevance of what’s happening in that moment. Not an easy feat; however, very possible with the intuitive nature of the modern search engine capabilities. Thoughts?