I’m feeling all opinionated due to this week’s Mobile Advertising class discussion. We were asked to evaluate Crisp Wireless, a technology that integrates advertising throughout mobile device apps. Although the concept lends itself to all the check points: social interaction, optional viewing permissions, etc. I’m not convinced marketing magic is going to happen at the app level for long. In other words, I think this form of advertising is temporary at best.
- Tara’s in town 🍹🥂 #drunkenSunday Tara Nagelhout 2 days ago
- 🙋🏻♀️ entrepreneur.com/article/280602 4 days ago