Mobile Advertising May Soon Be a Thing of the Past

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As a marketer we preach that interruption marketing is on its way out, yet we’re still plastering our client’s message across any surface that entertains the public’s eyeballs for 4 seconds or less.  In my opinion, mobile advertising today is still no different than throwing up a billboard or a banner ad. 

I’m feeling all opinionated due to this week’s Mobile Advertising class discussion.   We were asked to evaluate Crisp Wireless, a technology that integrates advertising throughout mobile device apps.  Although the concept lends itself to all the check points: social interaction, optional viewing permissions, etc.  I’m not convinced marketing magic is going to happen at the app level for long.  In other words, I think this form of advertising is temporary at best.

I think we need to be looking beyond the novelty of the mobile app, back to the actual web, where it all began.  Google’s ability to optimize for mobile devices is a perfect example.  The thought pattern to modify websites to cater to the mobile device is ideal.  As a marketer, I look at this landscape and think if ways to integrate more of my client’s brand story into the relevance of what’s happening in that moment.  Not an easy feat; however, very possible with the intuitive nature of the modern search engine capabilities.  Thoughts?
This entry was posted in Internet marketing, mobile technology, patty rappa, School 2.0, social media advertising. Bookmark the permalink.

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