You Only Get 24 Hours Babe

After owning and selling my tech company in my twenties, then buying and operating an ad agency in my thirties, it dawned on me that I wasn’t happy.  Always chasing my the next campaign and the next account.  I was stressed, tired and fat!  That’s right, the less I loved my work, the less I loved myself, the less I took care of myself.  Beauty routine went out the door too.1

One day, I sat down and made a list of the five business tasks that made me the happiest.   The most common thread among my top five:  Making things beautiful.  It didn’t matter if it was the campaign I was designing, the new office space I was setting up or getting the perfect blow out, I had a need to improve, restore and beautify the world around me.  Probably why I ended up investing in spas now in my 40s.

The moral is, I was the happiest, and all my businesses made the most money when I JUST worked on these five things. The rest is done by staff each working off their own top five list.  Let’s face it.  We only get 24 hours.   Outside of investing them into family, I can’t think of anything better than playing a professional pretty maker 😉 xo

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Taking Back Your Peace

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Some days it’s hard to not wake up feeling overwhelmed and on edge.  It’s hard to get centered, look ahead to the day with an optimistic attitude and feel the spirit of possibility.  The voice inside tells us to “push through it, stay strong and work harder.”  Ironically, over the years, I’ve learned to do quite the opposite in fact.  I’ve learned the harder I push, the more I obsess, the more miserable my existence becomes.  Instead, I stop.  Stop obsessing, stop filling up the list of more things to do.  Just reflect.

Reflect on everything that is going right.  Reflect on everything that you’ve proven and conquered.  Reflect on who you are and who’s you are.  Let those moments sink in and have gratitude.  They are indeed yours to forever own.  Magically, ironically, God…the Universe…however you frame your greater power, will give you peace.   You will also receive resolve and all the pieces magically start to fall into place.

 

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Doubling Your Productivity in Half the Time

So you like to file but someone somewhere told you, “it’s a waste of your entrepreneurial mind to do your own filing…” I’m here to tell you not so! Sometimes, getting the simple tasks done make all the wPatty_Rappa_GG_Timeorld of difference to the overloaded entrepreneur! Gives us a sense of our power back and when you have power, you get results.

Saving time (and money) is not about delegating the mundane tasks. It’s about getting the right strengths (and people) plugged into the right places, starting with YOU! Listen to my latest podcast for a quick and easy way to dial it all in!

Listen Live

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Manifesting + Action Planning = Results

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Every morning it’s my ritual to extend gratitude for the things I have and spend time manifesting the things I want/need. For the last 6 or so years, this formula has never failed me; but it’s taken me an enormous amount of discipline and dedication for my lil ol heart’s desires to come to pass. Why? Because just manifesting my wants and needs was simply not enough.

Manifesting the outcome or result is very much like drawing up blue prints to your dream house. There’s the kitchen, the groovy bathroom and perhaps even a double shower. All great in concept, but unless you set forth a plan of action, secure the financing, hire the builder and actually take physical steps to see that dream come true, that house will not just poof itself into the other end of your apartment driveway.

The key is to set forth the action plan behind that manifestation. Will it always play out as you planned it? Maybe not, but steps taken always render results. The way I do all my manifesting is to “calendar project” my intentions (or action items). I use a good ol fashioned paper calendar, fill it up with notes, action items and go!

Works like a charm. Just ask Jerry Seinfeld and the $267M he made consistently doing this little exercise.

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60+ is the new 20?

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Not only celebrating women over 60, they’re making them the “face” of their brands. Can we just adore this milestone for a moment?

Marc Jacobs featuring Jessica Lange
Full Article

NARS Cosmetics features 68 Yr. old Charlotte Rampling

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Full Article

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How and Why Pitching Your Reality Show is Great for Personal Branding ;-)

It’s not about the perfect presentation or about impressing scary execs in towering LA buildings. Listen live as I decompress my notes from panel consisting of a major studio exec, reality show agent and pro-industry writer, as they spell out the formula to the perfect pitch.
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Listen To Entrepreneur Internet Radio Stations with GlampreneurGirl on BlogTalkRadio

Few fun pics from the peanut stand:

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Busby’s
Wilshire Blvd
Los Angeles

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Showcasing Holiday Specials with Flair

This year we wanted to zest up our holiday specials a bit.  In the spirit of two types of layouts that were super hot during 2013, we thought it would be fun to showcase the specials in this light.

Part One – The Info Graphic Inspired Look

Seems like there was a info graphic for just about every single topic, system or work plan this year, yes?  We love sharing them and creating them for ease of communication.  As a marketer, it’s important to remember that these little cute charts are slowly condidtioning the learning patterns of your consumer.  Maybe it’s the cute little graphics, side bar sayings or just the fact that it all matches so well together.  So in the spirit of keeping up with what consumers like, we decided to layout our holiday deals in a similar pattern.  Not so much as a work plan or educational system, but more as a journey through the beauty buying mental process.  Image

 

Part Two – The Polyvore Inspired Look

How much do you love looking at those amazing fashion collections in magazines or freshly pinned styles on Pintrest?  We thought it would be cute to lay out some of our seasonal specials, gifts and promos in this light as well.  Again, keeping the consumer buying patterns in mind.  After all keeping it fresh and interesting is always the name of the retail game, right?

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Have some fun and interesting ways to promote your holiday specials this season?  Please share!

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Killer Black Friday Money Maker Email Strategy

Planning, designing and sending out our Black Friday emails this year has been more fun than norm.  Partially because this year we decided to do something a little different and it’s lit the registers on fire – two days before Black Friday even hit!blackfriday4

We test camped this little strategy a couple of weeks ago at our customer appreciation party.  Permitting clients to pre-register for their choice of product/service ahead of time, created such a nice post-event sales opportunity.  Who doesn’t like getting white glove VIP service, right?  So our Black Friday effort this year was no different.  We wanted clients to feel like they could take advantage of our Black Friday offers from the convenience of their own couch. Waiter holding a tray with blank card for your text and announce

The best part is that it’s created an insane amount of pre-holiday sales for us.  Something to the tune of $20K in the first 24 hours!  Here’s how we did it:

STEP 1:  Create a landing page (ie. your Black Friday RSVP form) for you customer to fill in their contact information and select their choice of services.  This not only offers them a chance to feel like they get first dibs on your offers, it also reminds them of all the awesome things your business can do (planting seeds for later).

STEP 2:  Create your email blasts with all your offers, but most importantly, link up those images to your RSVP form, encouraging them to pre-register ahead of time.

STEP 3:  Send out 2-3 days before Black Friday and get ready for RSVPs to pour in!

STEP 4:  Bonus Offer – On Black Friday send out a Cyber Monday offer.  Give clients an opportunity to share 5 friends on your form, they’d like to receive a free $25-$50 gift certificate to your store.  What better than receiving an email with a free gift from a trusted friend?

Want to see the full E-Blast we did?  Click here!

Have fun and please share your results and stories below!

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My First IPL at Kalologie 360 Spa in Brentwood

Love it when when results make clients so happy! xo

My mom thought I was crazy when I called her on my way home with an ice pack on my burning chest wedged between my bra and sweater to cool off what felt like the worst sunburn ever. What I thought would be a burning sensation for days, only lasted an hour or so.

If you haven’t heard of IPL, it stands for intense pulse light and is sometimes called IPL Photofacial Rejuvenation. It is a cosmetic procedure that was introduced in the 1990’s. IPL is used to produce younger and healthier looking skin. Due to the short down time and what some think as little discomfort, IPL is used to get rid of red blemishes that originate from blood vessels and brown pigment blemishes in the form of freckles, age spots, and other sun damage. Other major benefits include the increase of collagen production, smooth and evenly pigmented…

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An Opportunity to Participate in a Little Hollywood Magic

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Los Angeles has a history of movie stars, glitz and glam; however, there’s a new kind of leading scarlet that’s gracing the VIP scene by the power of her iPad.  She’s the Glampreneur of what’s now called “Silicon Beach”, a new frontier of tech start-up based in Los Angeles.

These girls are fearlessly building and monetizing their online stores, digital learning platforms, blogs and even social media smarts.  Some do it to the tune of $2M+ a year and those are exactly the girls this documentary is going to follow.

Patty Rappa, a local entrepreneur and digital business consultant is executive producing the behind the scenes of the “tech scarlet” story.  She follows their journey from their cafe, boutiques and blow out bar hang outs, to their co-shared work spaces.  She sits in on their think tank conversations, team meetings and even explores what it looks like for them to seek support from their families.

“These girls are not just launching their digital empires, they’re taking charge of the new tech landscape.  In that respect, I’m opening up the project to my social audience, inviting them to serve as the film’s co-producers.  My plan is to tweet, blog and share scene shots as we film, get feedback from my co-production audience all along the way.  Together we will have co-created the story from a true social media point of view.  In the end, I will feature these individuals in the credits and give each person props through my social channels as well.  It’s going to be great,” shares Rappa.

Want to be a GlampreneurGirl co-Producer? Register Below:

Go to the GlampreneurGirl Kickstarter Campaign

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